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Celtic Club Member Card — Case Study & Irish Ecosystem Launch | Frontcover
Celtic Club Member Card — Case Study & Irish Ecosystem Launch
Aug 30, 2025
Community-Led
Communities are strongest when value circulates locally. The Member Card keeps spend within the Club and Irish‑owned venues, turning everyday purchases into support for the community. Members feel the benefit immediately via instant cashback, while partners see measurable uplift and repeat visits.
What the Celtic Club Member Card delivers
Wallet‑native: Add to Apple Wallet or Google Wallet in seconds.
Reloadable: Top up and keep using it at the Club and participating partners.
Automatic cashback: Rewards are applied instantly on eligible spends.
Member Offer engine: Time‑bound, partner‑specific campaigns with built‑in caps and controls.
Privacy & security: Tokenised, wallet‑native payments with standard device security.
How it works
Add to Wallet from your Celtic Club invite (Apple Wallet or Google Wallet).
Tap to pay at the Celtic Club or a participating partner.
How: Tap with your Member Card — up to 30% cashback lands instantly.
Case study: Celtic Club × Frontcover (pilot to launch)
Objective
Increase member activity (events, redemptions, visits); Lift member spend at the Club and partner venues; and attract new members with tangible everyday value — while giving partners measurable ROI.
Approach
Launch a wallet‑native, reloadable Member Card branded for the Celtic Club.
Configure instant cashback and time‑boxed partner offers.
Onboard Irish‑owned venues (starting with BEERMASH and Doccy) to form a visible Irish ecosystem.
Provide real‑time visibility to members (balance, last activity) and aggregate reporting to the Celtic Club and partners.
Early outcomes (qualitative signals)
Strong activation among early members; Wallet provisioning is fast and familiar.
Behaviour shift towards Club and partner venues due to visible balance + instant rewards.
Member satisfaction driven by “tap‑and‑get” cashback and transparent balances.
Club and Partner ROI signals: trackable redemptions and repeat visits inform future campaigns.
What members get
A$120+ loaded in 2025 for new and renewing members.
Cashback and discounts on food & drinks, tickets, and merchandise across the Irish ecosystem.
A single, wallet‑native card they can tap anywhere the Club or partners accept cards.
Auto Card Reload and Reload anytime for future visits and events.
What partners get
Access to an Irish audience with measurable outcomes (redemptions, repeat visits).
Simple activation and settlement through the Member Card rails.
A path to co‑branded campaigns tied to Club moments (match days, St Patrick’s Day, seasonal offers).
What’s next
More Irish‑owned partners onboarding in Melbourne.
Collabs with local and international brands.
Cash rewards for Irish communities that refer new members
Seasonal campaigns around cultural moments and Club fixtures.
Deeper rewards: tiers, streaks, and milestone perks for loyal members.
FAQs
Where can I use the Member Card?
At the Celtic Club and participating partners listed on Frontcover and communicated through emails and SMS.
How quickly does cashback appear?
Typically instant on eligible spends; some offers may specify processing windows or caps.
Can I reload my card?
Yes — the Member Card can be auto reloaded from a linked debit/ credit card.
What if I lose my phone?
Your card is tokenised in Wallet. Use device security (Face ID/Touch ID/Passcode) and standard recovery steps; Frontcover support is at hand if members need their card paused or deactivated.
Is my data safe?
Frontcover uses privacy‑by‑design and tokenisation. Personal data is handled per policy.
Get Involved
Join (or Renew) membership to the Celtic Club in 2025 to receive A$120+ loaded to your Member Card.
Add to Wallet and tap at the Celtic Club, BEERMASH, and Doccy to unlock your member‑only cashback.
Irish‑owned businesses: want to join the ecosystem? Get in touch to become a partner.
About Frontcover
Designed to be captivating. The future of communities.
Frontcover builds wallet‑native membership infrastructure for communities and clubs — combining reloadable payment cards, instant cashback, and smart communications.
About the Celtic Club
Australia’s oldest Irish organisation, the Celtic Club celebrates Irish culture, hospitality, and community across Melbourne.
